ANIMAL FARMING IN CLIMATE CHANGE MEDIA COVERAGE: A HUGE (AND OFTEN OVERLOOKED ) OPPORTUNITY FOR VEGAN ONLINE ACTIVISM.
🌍🐷According to Faunalytics (2023), "having climate concerns can make a big difference in people’s openness to pro-animal actions"
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https://faunalytics.org/different-strokes-for-different-folks/?fbclid=IwY2xjawIQWMdleHRuA2FlbQIxMAABHXr-ol_9oQKOfNTHy652Rl8HYcIiFZDN68vJ6O-dJnK7cPRPSGtUABpk-A_aem_ylQgbx7EX4lqq9aTaQUoxw )
🌏🗞️🐮So, what's the media's coverage of the link between animal farming and climate change and what can we do about it?
📰 The report "Animal Agriculture Is The Missing Piece In Climate Change Media Coverage" shows that "only 7% of climate articles mentioned animal agriculture and they rarely discussed its impact on climate change" and that "animal agriculture industry is often portrayed as a victim of climate change rather than a significant cause."
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https://faunalytics.org/animal-ag-in-climate-media/?fbclid=IwY2xjawIQWO5leHRuA2FlbQIxMAABHXX3rib94KXUD0ONIGyRkd8T84Gz0-KH8_ZL1mK5MtYnsD9R1-khrqnjLg_aem_W2WFss8ac3H4MSMVungSkg)
👇🏻This is a summary of the key recommendations from the report.
✊🏻🐷🐮Many of them are a huge opportunity for online vegan activists:
- Interact with climate stories that get it right.
- Share your knowledge and opinions by writing a letter to the editor or an op-ed.
- Tip-off news outlets about interesting discussions that are happening around the role of animal agriculture in climate change.
- Join forces with other advocates or organizations to interact with the news on social media.
- Use your own platform to educate the public on the animal agriculture industry’s contributions to climate change.
